Wall Art UK – Scandinavian Prints – Scandinavian Wall Art
Welcome to Iduna Design Co.


Iduna Design Co. was established in 2017 with one goal in mind:

To provide unique and affordable wall art and homewares inspired by minimalist, Scandinavian design.

Quality, originality and accessibility sit at the heart of everything we do.


All of our Scandinavian prints are printed with high quality ink on heavyweight, high grade paper (check each listing for the specifics).

Artwork is shipped either in hard backed envelopes or rigid cardboard tubes, ensuring everything arrives with you in perfect condition.

We use soft and durable 100% spun polyester fabric for our cushion covers, with double side sublimation print to produce vivid colours.


Ed, our Head of Design, personally oversees every Iduna product from concept to delivery. As a textile design graduate with 12 years of experience in the homewares industry, Ed has developed a unique style, heavily influenced by minimalist Scandinavian principles.

Every Scandi print and Wall Art design you see in the shop is 1 of a limited edition of 500 – that means when you buy a piece of Iduna artwork you become part of a small, exclusive club.

Wall Art UK Sideboard


The quality and originality that Iduna prides itself on comes at a price – but luckily, a very reasonable one. We do everything we can to keep our costs at a level affordable to all. After all, there’s only one thing that makes us happier than creating a new and unique design and that is seeing your homes adorned with our products!

Onwards and Upwards

So, please take a look around and feel free to contact us if you have any questions.

You can find us on Facebook and Instagram to see what we’re up to, get a first glimpse at our new products and share images of Iduna Designs in their natural habitat!